What are the three camps? The Interpretation of TV Industry Trends in 2017

In 2016, for the TV industry, it can be described as "big ups and downs." Major TV brands routinely released new TVs to deal with Labor Day in March and April, while LeTV "414 Hardware Free Days" directly sent off the price cuts in the TV industry. Consumers can purchase large-size TV products at an incredibly low price. It was not long afterwards. In the second half of 2016, with the increase in the price of LCD panels, once again under the leadership of LeTV's price hikes, all the way up to the present and using the “big ups and downs” to describe the TV market was appropriate.

What are the three camps? The Interpretation of TV Industry Trends in 2017
In 2017, the upgrading of middle-class consumerism will become the new theme, and TV products with ugly design, poor quality, and poor experience will be difficult to impress. The reason is simple. The increase in the price of raw materials for television products (especially the core LCD panel) affects The biggest is entry-level low-end products. The prices of these TVs will inevitably increase, and the prices of the original high-end TVs will not be affected. As a result, the price between entry-level products and mid- to high-end products is further narrowed, and consumer demand will also be adjusted.

Traditional TV market has not received influence from Internet TV brands
The TV market has always been relatively stable. The Internet TV categories that have emerged in recent years have broken the peaceful and peaceful TV market. The new brands of Internet TV such as Xiaomi, LeTV, and Xiaowei are extremely aggressive, setting off a stormy tide in the TV market. , And traditional TV brands that feel tremendous pressure have followed Internet thinking. In other words, the upgrade of the television industry is "incited" by the new brand of the Internet and makes a great contribution to the development of the television industry.

Skyworth 75-inch TV is only sold for 1,999 yuan (who is afraid of the price?)
In December 2016, the author visited more than a dozen TV manufacturers in Beijing, Shanghai, and Shenzhen to share and share ideas and plans for each other in 2017, combining the conditions of the TV market in early 2017. The author believes that this is the best moment to share with everyone the development trend of the TV industry in 2017. In the new year, the Internet TV brand will have a huge shift in thinking. What about traditional TV brands? Lets come look.
● The essence of business is to make money. Internet TV stops burning money. However, the essence of business is to make money. In order to “circle users”, Internet TV brands play a series of anti-business models of “hardware free” and “hardware counterfeiting content”. , To get the market through the simplest and crudest price warfare, this can indeed be used for a shorter time in exchange for good sales, but higher sales also mean more losses. Whether 2015 or 2016, no Internet TV brand is profitable.

Internet TV online presence is weaker
Therefore, when LeTV Super TV sales burst in the first half of 2016 and even threatened Hisense TV brand once (for 11 consecutive years of domestic sales championship), Internet TV brands such as Xiaomi, Xiao Wei, Kukai, Storm, and Fengxian did not have radical follow-up. Because the risks and consequences of this business model cannot be imagined, or that these Internet TV brands also lose money despite the fact that they also burn, it is the price of competition. However, blindly burning money, not enough time to burn opponents, the first to burn himself.

Low-cost TV products are most affected by the "LCD panel prices"
In fact, the idea of ​​Internet TV brands in 2017 will change greatly. Xiaomi TV will strive to achieve a break-even balance in 2016. This is also true of the micro-whales. The two Internet TV brands believe this is a healthy business model. Therefore, Xiaomi TV has recently raised the prices of some TV models, including the most popular 48-inch models, and raised the price directly from 1999 to 2299 yuan. The listing price of the 55-inch 55K2, the main listing of the new micro whale, has already approached 4,000 yuan.
In addition to millet and micro-whale, Internet TV brands such as storms and fashion also made it clear that they will not conduct a price war in 2017, but will strive to compete through the uniqueness and superiority of their products. Xiaomi will focus on deploying Xiaomizhixia's offline channel strategy in 2017. By then, it will be able to see more and more users who have touched and directly purchased Xiaomi TV. Micro whale and popularity will be channelized through channel providers. deploy. When Internet TV reached this stage, its business model was somewhat like a traditional TV brand.
● Technology is the king The traditional brand is still the backbone of the television industry. In 2017, the Internet TV brand will not continue to burn money, unite as one, trying to exchange a certain amount of market share through excellent Internet experience and video content resources. In other words, Internet TV brands have not had much of a threat. The dominance of the TV industry has completely returned to traditional TV brands.

TCL High-end Sub-brand - XESS X1 Quantum Dot TV
In 2017, the traditional TV brand was “killing each other” from the very beginning. Samsung, Hisense and TCL led the QD TV camp. Among them, Samsung directly named the 2017 flagship TV as QLED TV, indicating that it should be an OLED TV. Life and death attitude. Judging from the global market, Samsung, TCL, and Hisense’s TV sales are extremely impressive, so QDTV’s situation looks very good.

Sony Joins OLED TV Camp
Another camp naturally is OLED. Skyworth is the most active TV brand promoting OLED TV in China. There are TV brands such as LG, Changhong, Philips and Konka that all have OLED TV type options. Brand-end support is better than quantum dot TV. Slightly better. Therefore, the competitiveness of the OLED TV camp is also quite good. In 2017, the production capacity of LG Display OLED TV panels is expected to increase by 50%. BOE will also begin to produce OLED TV panels. Sharp OLED TV panels are also actively deployed.
The selection of OLEDs by so many panel makers is the recognition of OLED technology. To compare the quantum dots display technology at this stage, OLEDs are obviously more advanced in terms of technology. At the CES show in January 2017, Sony officially released its OLED TV. Taking into account Sony’s huge influence in the high-end TV industry, the standing OLED camp will be enough to influence high-end consumption and have positive significance and effect for the OLED TV industry.
● The market needs to promote good products is not a guarantee of success After the Internet TV brands experience a wave of price increases, the consumer market will gradually return to rationality. Controversy between high-end OLED display technology and quantum dot display technology will bring a high degree of concern. Everyone understands that the TV market is preparing to develop to a new stage. Both OLED and quantum dots belong to traditional TV brands. Internet TV brands are still synonymous with low prices, and some are not on the countertops. This status is expected to continue for a while. .

LG TV's sales in China fell significantly in 2016
In general, the Internet TV brand will weaken in 2017 and find opportunities in the war. Traditional TV brands will be full of firepower, OLED TVs need to be user education, let people understand that although OLED is expensive, but this is the most advanced display technology, this is not easy. Quantum dots need more sound to prove that they are not weaker than OLED TVs.

LG store sales staff complained that "LG products are good but do not promote the promotion of the market is very passive."
It can be foreseen that the 2017 TV market will be interesting and full of variables. All TV brands will have opportunities and pressures coexisting. If they are not careful, they may be irreparable. After all, this market does not actually require so many brands. “More and more” is sometimes not as good as it is. “Small but fine”, there will inevitably be some television brands that will withdraw from the historical stage in 2017. In recent years, there have been joint venture TV brands that have withdrawn from the Chinese market, let alone small Internet TV brands. With regard to the new development trend of the TV industry in 2017, we will report to the readers at any time.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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